| Ham and other pork
products are also common ingredients in the popular Danish open
sandwich, 'smørrebrød'. Although more Danes now enjoy back bacon
than in previous years, streaky bacon is still the most popular
bacon product for Danish consumers.
In Denmark, DS has an active programme to modernise the image
of pork among Danish consumers, promoting a wide variety of delicious,
easy to prepare recipes. Another important aspect of the campaign,
is to promote the nutritional benefits of pork as a source of
lean meat. For more information on this campaign (in Danish only),
please click here: www.15opskrifter.dk
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